The Super-Sized Census Boondoggle » Publications » Family Security Matters: "If only the federal government were as responsible with our money as Pepsi is with theirs. The soda giant has been in the Super Bowl ad business for more than two decades. But this year, Pepsi determined it was economically unwise to pay $3 million for a 30-second spot. So, who's foolish enough to pay for Super Bowl gold-plated airtime? You and me and Washington, D.C.
The U.S. Census Bureau will squander $2.5 million on a half-minute Super Bowl ad starring D-list celebrity Ed Begley Jr., plus two pre-game blurbs and 12-second 'vignettes' featuring Super Bowl anchor James Brown. It's a drop in the census boondoggle bucket (otherwise known as the tax-subsidized National Democratic Future Voter Outreach Drive).
The Obama White House has allocated a total of $340 million toward an 'unprecedented' promotional blitz for the 2010 census. That's on top of $1 billion in stimulus money siphoned off for increased census 'public outreach' and staffing. In all, the census will triple its total 2000 budget to $15 billion."
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