Agent Provocateur sales 'boosted by Michelle Obama's $50,000 shopping spree' at lingerie boutique | Mail Online

Agent Provocateur sales 'boosted by Michelle Obama's $50,000 shopping spree' at lingerie boutique | Mail Online:

British lingerie label Agent Provocateur have seen annual sales jump by more than 12 per cent in a year which also saw First Lady Michelle Obama joining their list of elite customers.

Mrs Obama, is said to have spent $50,000 (£31,794) in the one shopping trip to the boutique which closed down part of Madison Avenue when she visited with the Queen of Qatar, Sheikha Mozah.

Buoyed by their recent sales success, the company have announced an expansion in the U.S. (where sales have outpaced the UK) is underway.

First Lady of Fashion: U.S. President Barack Obama and First Lady Michelle Obama are pictured last month, after she is said to have spent $50,000 at the boutique

In the last 43 weeks, the company reported trading has been up 12.5 per cent on a like-for-like basis and 21.6 per cent overall.

Over the Christmas period overall business also shot up more than 15 per cent.


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