Sunday, April 13, 2014

Spending on Internet Ads Tops Big Three TV Networks for First Time

Spending on Internet Ads Tops Big Three TV Networks for First Time: Advertising revenue from Internet and digital ads beat that of broadcast TV for the first time ever in 2013, a new report shows.

Numbers compiled by PricewaterhouseCoopers found that digital sales hit an all time high of $42.8 billion in 2013. That is up 17 percent over 2012.

The big three networks brought in a lower $40.1 billion in revenue. Still, with cable revenue and broadcast added together--amounting to $74.5 billion--TV is still the advertising money leader.

Meanwhile, revenue for newspapers fell to $18 billion with radio close behind at $16.7 billion.

See original work for more on this and other stories.

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