Thursday, April 20, 2017

Publishers are seeing another big decline in reach on Facebook - Digiday

Publishers are seeing another big decline in reach on Facebook - Digiday: The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt Gessler, deputy editor for digital news at the Chicago Tribune, posted that since January, the Tribune has seen a significant drop in the reach of its posts on Facebook, despite having grown its fan base.

The post sparked a sigh of validation across publishers as others chimed in on social media that they’re seeing similar declines.

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