Fox News Dropping 'Fair and Balanced' Slogan - Breitbart: Fox News is no longer “Fair and Balanced.”
The cable news channel is reportedly set to drop its 20-year-old marketing slogan in an effort to distance itself from its former chief Roger Ailes, who invented it when he launched the network in 1996, according to New York magazine.
Instead, staffers at Fox have reportedly been asked to use its other, less-well-known slogan: “Most Watched. Most Trusted.”
A source at the network reportedly told New York that the switch “won’t affect programming or editorial decisions.”
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