CubeYou Cambridge-like app collected data on millions from Facebook: Data analytics firm CubeYou used personality quizzes clearly labeled for "non-profit academic research" to help marketers find customers.
One of its quizzes, "You Are What You Like" which also goes by "Apply Magic Sauce," states it is only for "non-profit academic research that has no connection whatsoever to any commercial or profit-making purpose or entity."
When CNBC showed Facebook the quizzes and terms, which are similar to the methods used by Cambridge Analytica, Facebook said it was going to suspend CubeYou from the platform to investigate.
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