Barack Obama: 2012 Underdog? - Page 1 - Michael Prell - Townhall Conservative: "According to a series of national news stories, President Barack Obama is looking to play the “underdog card” in the 2012 campaign. But why would the most powerful man in the world cast himself as an underdog? Because playing the underdog card works. Here is why.
In the 2008 Presidential primaries, candidates Barack Obama, Hillary Clinton, John McCain, John Edwards, Mitt Romney and Rudy Giuliani all cast themselves as underdogs. The Merriam-Webster dictionary defines an underdog as “a loser or predicted loser in a struggle or contest.” So, if a politician’s goal is to win elections, why do so many politicians clamor to portray themselves as underdogs?
In practical terms, underdog campaigns find it easier to motivate their supporters due to a built-in sense of urgency and insurgency. In elections, this translates to an “enthusiasm gap,” which team Obama boasted about in 2008 when they led the Republicans in voter enthusiasm 61% to 35%. But, as TIME Magazine observed last week, the Obama campaign’s 2012 strategy video was missing its “enthusiasm gap” slide."
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