$4 Gas? Networks Fueled Outrage in ‘08 With Nearly 3 Times As Many Reports | Media Research Center: The national average for gasoline is perilously close to crossing the $4-a-gallon marker once again. On March 28, the average rose to $3.91 for a gallon of regular gas according to AAA’s fuel gauge report. As of April 2, the average was up another penny to $3.92.
Four dollars isn’t just a big round number. It carries with it tremendous potential to harm the economy. But even when the price is the same, the news media haven’t reported the story in the same way.
The Business and Media Institute analyzed broadcast network news stories discussing $4 gas in the 144 day period of rising prices leading up to such highs in 2008 and 2011/2012 (Jan. 1, 2008-May 23, 2008 and Nov. 6, 2011-March 28, 2012). BMI found there were nearly 3 times as many stories about $4 gas in 2008 than in 2012 (85 to 31).
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