Facebook's (FB) earnings call revealed Zuckerberg's plan for taking down Snapchat before its IPO — Quartz: Snapchat parent company Snap filed to become a public company today, and arguably the largest threat to its future, Facebook, had its quarterly earnings call yesterday. One topic that kept popping up throughout the call was Instagram, the Facebook-owned photo- and video-sharing service which could well undermine Snap’s chances of becoming a profitable publicly traded company. Facebook CEO Mark Zuckerberg tried to buy Snapchat for $3 billion back in 2013, and was rebuffed. Since then, Facebook has tried to copy multiple features from Snapchat’s app for standalone Facebook apps, and recently inserted what’s more or less a clone of Snapchat into Instagram, on top of its original features.
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