WSJ: Companies Blacklist Hard News Stories, Pulling Ads - Sara A. Carter: According to an extensive report by the Wall Street Journal, several companies are attempting to avoid advertising on controversial news stories by compiling ‘blacklists’ of flagged words. For example, Fidelity Investments compiled a ‘blacklist’ of 15 words that included words such as ‘gun’, ‘rape’, and, ‘Trump.’ According to the WSJ, if a story’s headline includes one of these words, “Fidelity won’t place an ad there.”
“Political stories are, regardless of party affiliation, not relevant to our brand,” said a Fidelity spokesman in a statement.
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